Branding Basics
Novelists are learning to be marketers. We Twitter, and blog, and send out e-newsletters. But branding is a little elusive. It goes hand in hand with platform, a concept that’s also a little squishy for novelists. Still, the branding basics can be tweaked and put to use for book promotion. Here are the fundamentals, which I made note of long ago.
- Have enough passion about your brand/product that you appear alarming. Read more

My second standalone thriller is now on Kindle and I’m celebrating by giving away some e-books.
I have a big book launch weekend coming up, and I feel a little panicked. So I’m mapping it all out here just to feel like I have everything under control. I’m really looking forward to these events, and I hope you’ll join me.
I taught my first workshop on Sunday at the
I finally took the plunge! Many traditionally published authors have self-published their backlist titles and/or unsold manuscripts as e-books, and now I’ve joined them in this exciting venture. Why not?