Tip: No More Scare Quotes

Not sure if you should put quote marks around something? Is it dialogue or a direct quote? If not, forget the quote marks. They are most overused form of punctuation. Quote is short for quotation, so quote marks should be used only to set off a quotation in nonfiction. If you’re writing a novel and using quote marks for anything but dialogue—take them out.
Writers like to use quote marks around words they consider special. Old school editors call them scare quotes, a way of alerting readers Read more

Email Newsletter Services

I did some research yesterday into the top five providers of email newsletter/contact services. They all offer design and list management tools, a sign-up function for your website, and usually a free trial. The pricing doesn’t vary much, but there are important differences in services. Three offer a pay-as-you-go option for people like me with small lists who plan to use the service infrequently, and only two offer RSS services. Here’s a brief guide: Read more

The Power of Jack

Warning: This is a repost of a guest blog, but still a good read the second time.

Marketers and comedians have long taken advantage of the powerful K sound. Crime writers have too, they just may not realize it. Think about the name Jack for protagonists. Jack Ryan, Jack Reacher, Jack Keller, Jack Taylor, Jack Davis, Jack Irish, and Jack Palms to name just a few. Then there’s Taylor Jackson and my own Detective Wade Jackson. Not to mention the Jakes (Jake Riley, Jake Riordan, Jake McRoyan).

The K sound is especially powerful at the end of word, which is why Jack and f**k are both so fun to say. Can you think of a comedian who can get through his/her material with saying f**k or jerk or some variation of jack (jackoff, jackass, jackshit)?

The X sound is really K with a little S on the end, so Alex is almost as popular with crime writers: Alex Cooper, Alex Cross, Alex Archer, Alex Delaware, Alex Duarte, Alex Bernier. And Cooper and Cross are both pronounced with the K sound. Then there’s Kinsey Milhone and Greg McKenzie, which has a trifecta of winning sounds: the double K sound and the popular Z. Marketers like Z almost as well as K.

There’s plenty of K sounds in other protags too: Lincoln Perry, Lucas Davenport, Elvis Cole, Joe Pike, John Cardinal, Michael Kowlaski, Vicky Bliss, and Jacqueline Kirby. Apologies to hundreds that I’ve likely missed.

In my recent novel, The Sex Club, which has both K and X sounds in the title, the main characters are Detective Jackson and Kera Kollmorgan. Jackson’s daughter’s name is Katie. In women’s fiction, Kate is the female equivalent of Jack—a short, powerful K name (Kate London, plus many others).

It’s not just me. Author Jack Getze has a protag named Austin Carr who encounters a bad guy named Max, whom he calls Creeper. In as single scene, he writes about Carr and Creeper as well as an AK-47, Alka-Seltzer, a stockbroker, an Escalade, a Caddy, and a Lincoln.

And another writer told me, “I had so many K names in my first book I had to change all but one.”

What is it about the K sound that we like so much? One amateur theory is that as babies, we all heard a lot of K words and noises: cootchie-coo, cutie-pie, cuddles, etc. But it could be that this is simply one of those things that is hard-wired into our brains from human experiences long ago. Whatever the reason, readers and writers like the sound K, so keep it coming.

New Promotional Goals (daily, weekly, monthly)

I made a list of promotional efforts that I want to be more consistent about and decided to share my new goals.

Give out more bookmarks! I read about people who say they do this everywhere and with everyone, and I must get into the habit. Goal: Give out 3 bookmarks a day. And I intend to start ordering them in large quantities from online printers. (Nothing like having 2000 bookmarks sitting around to motivate you to give them away.)

Send out one e-mail a day to writer/mystery/review blogs offering to guest blog or participate in a Q&A.

Send out two e-mails a week to writers I know online offering a free copy of my novel. If they like it, they’ll probably say so. Free promotion from other writers is as good as it gets.

Spend 10 minutes a day on Goodreads in discussion forums and adding books to my list. This is a direct connection to readers.

Spend 10 minutes a day on CrimeSpace. I used to do this everyday, then got out of the habit when I started spending more time on Facebook and Twitter (and blogging everyday). As a result, I’ve noticed a drop off in the number of books I sell on Amazon.

Comment on two other blogs everyday. This one is easy, and I’d like to do more of it, but I have to leave some time for writing novels.

Write one article a month and offer it online magazines—even for no pay—just for exposure. (This will be the hardest one to keep up. I hate writing for free…except for blogging!)

Get all of this into an Excel spreadsheet so I can track it and not get sloppy.

Get up earlier to get it all done!