Tag: branding

October and November were makeover months for me. I took a new publicity photo, rebranded my series, and created a new website and blog. I had a lot of help with the website from a charming man named Chris, but the design decisions are mine, so I hope you like it. If you were subscribed to my old blog, please resubscribe here. If you had my blog bookmarked, please note my new address. It hasn’t changed much, but the new url will be more friendly to search engines. (http://ljsellers.com/blog) Read more

In this rapidly changing industry, writers must adapt on a near-daily basis and continuously search for new ways to reach new readers. In that mode, I’ve decided to re-brand my Detective Jackson series by listing Secrets to Die For as the first book and creating a new cover for it. The old cover was never meant to be the final product, but that’s another subject. Read more

Novelists are learning to be marketers. We Twitter, and blog, and send out e-newsletters. But branding is a little elusive. It goes hand in hand with platform, a concept that’s also a little squishy for novelists. Still, the branding basics can be tweaked and put to use for book promotion. Here are the fundamentals, which I made note of long ago.

1. Have enough passion about your brand/product that you appear alarming. Read more

Marketers say consumers need to see/hear your name or product seven times before they decide to buy. Thus we have branding. Getting the name out there, over and over again. Authors should pay attention to this. If you use variations of your name on different social networking sites just for fun, you’re not making the most of branding. True story about a friend of mine: Read more