The first time I was asked to do an interview on BlogTalkRadio, I turned it down because I was leery about the host and not impressed with the quality of the production. Then I felt guilty and wondered if I’d missed a great opportunity.

Recently, I was invited do an audio podcast with another host, so of course I said yes. Why not? It’s more exposure—another opportunity to get my name and book titles out there to the public. Every time a reader hears your name, you’re one step closer to a sale. But then I started to wonder: How much time would it take? How much exposure would I get? Podcasters likely keep stats, but what do those numbers really mean?

I’ve been invited through various venues to listen to other author’s audio podcasts, and the sad truth is that I rarely participate. I try to be as give and take as I can. I want people to buy and read my book, so I buy and read theirs. I want people to read and comment on my blog, so I read and comment on other blogs. So I have tuned in to a few podcasts, but they usually don’t hold my interest for more than a few minutes. I think it’s partly because I’m not someone who normally listens to the radio. People talking without having a face or expressions to focus on don’t seem to grab my interest. Watching a video podcast is a different—and better— experience, but few podcasters who are interviewing authors are doing those.

What I want to know is: How many readers/internet users regularly listen to audio podcasts? What do you like to hear about from an author? Personal stories or information about his/her books? Has a podcast ever motivated you to buy an author’s book? Have you done a podcast and what did you get out of it?