There’s been a lot of industry news lately, but some game changing developments that caught my eye were buried in a report under Joe Konrath’s deal with AmazonEncore. In a nutshell: Agents and bookstore are becoming publishers.

Scott Waxman, of Waxman Literary, has created Diversion Books, a separate business from his literary agency that is similar to AmazonEncore, “somewhere in between the big houses and the lonely road of self-publishing.” The company, which currently has about 20 projects signed up, offers e-book publication and distribution as well as POD, with a focus on the e-book frontlist. Waxman says Diversion Books will take on authors who cannot sell books in numbers that make financial sense for the major houses. “If you have an author with a platform who can sell books, we’re happy selling 5,000 to 10,000 copies,” he said in the report.

Bookstores are getting into the act too. Susan Novotny, owner of the Book House of Stuyvesant Plaza, Albany, N.Y., will launch Staff Picks Press, a new indie publishing house. “Independent booksellers have been making readers aware of good novels for a long time,” says Novotny in an interview. “We have over 40 reading groups connected to our stores… and my staff… recommends the books they love all day long. Now, some of those books will come directly from us.”

Agents are also advising their clients to consider other options: Ted Weinstein (Weinstein Literary Management) says he’s now having a conversation with all of his clients about the smartest way to publish their books—and going with a big house isn’t a foregone conclusion. “Authors can now be more self-possessed,” he says. “They can go with a major house, an agency, or one of the turnkey services from a major retailer, whether it’s a Lulu, Blurb, Amazon, or now B&N.”

Speaking of Barnes and Nobel. Now that the retailer is in direct competition with Amazon for self-published digital books, why not take the next step and start publishing its own titles too? Amazon is already doing it and so are other bookstores, such as Book House (mentioned early) and Poisoned Pen Press, the front runner for this idea. B&N is making a lot of bold moves, and I predict signing authors for vetted print publishing is next.

Currently, big publishers are

  • buying/releasing fewer books
  • expecting agents and authors to do more editing
  • using outside public relations firms
  • making authors primarily responsible for their own marketing
  • offering smaller advances
  • canceling popular series that don’t meet a quota
  • pissing off digital readers by holding back ebooks and overpricing them

What are they doing right? Oh yes, they still have the advantage for distribution. But when Borders goes under, and B&N starts filling its shelves with toys and games (as it already plans to do) and with its own books (which could happen soon)—big publishers will loss a lot of their edge in distribution too.

It seems inevitable that authors will begin to gravitate to small and midsize publishers, including those run by their favorite bookstores and agents. They’ll choose publishers that print trade paper books in small POD runs while simultaneously releasing the e-book at a reasonable price. These authors will forgo advances for greater royalties on each book, a faster time to market, a little more control, a bigger piece of the e-book market, and more long-term security.

This is terrific time to be an author. The brass ring may be harder to attain, but there are more choices than ever and a lot of happy places in the middle.

What do you think? Will authors move to the middle?

  1. LJ, The world is changing fast isn’t it? I think the biggest problem with the publishing industry is returns. POD solves that problem to some extent, though it is traded off for higher unit costs and slower distribution. I think the big question is not so much who is publishing, but where can readers go to discover quality books they will love. The delivery and now digital and POD publication are the easier part of the equation thanks to digital technology. What is really missing is somone to point the way to great books.

    I hope my experiment will be part of the answer.


  2. You are sooo right CJ. I find the most interesting books just browsing through author’s blogs. But how is the average reader going to find that book? Somewhere a distribution/PR company must be working on the problem – I hope.

  3. As CJ and Marilynne point out, the need for content filtering is going to be huge as these new sources of books go prime time. I think anything that puts more potentially great books out there is a wonderful thing. But knowing what’s a truly great read and what is everyone-always-said-i-should-write-my-story-down is going to be a challenge. The major publishers(along with the long established independents) have one other advantage, a sense by the reader that some quality control has been exerted. It may take us a while to figure out which of the new technologies offer the same.

  4. The times they are a-changing, that’s for sure.

    Interesting post, L. J. thanks for sharing 🙂

  5. Happy Birthday – hope you have many more.

    The cover picture that you posed for the book is great!!!!


  6. Such superb text! No idea how you came up with this’d take me weeks. Well worth it though, I’d assume. Have you considered selling advertising space on your blog?

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