This seems to be a hot topic, and so it’s worth revisiting.

Even though I’ve been participating in the online community (in a significant way) for six months, I still feel like I don’t know all the rules about promotion. Yesterday, for example, a woman on a mystery list serv said she was in a funk and couldn’t get into any of the books she had at the house. So I sent her an e-mail and offered to mail her a copy of The Sex Club. Then instantly wondered: Was that improper? Will that be considered blatant self-promotion and therefore, unwelcome? So I sent another e-mail immediately afterwards and apologized. She was not offended and sent back her mailing address. But it’s so easy to cross this line. I know. I’ve done it. Because I’m never sure where it is. Especially after reading the following post from another blog about online promotional etiquette:

“You can’t just barrel in and announce you’re everyone’s friend and aren’t they lucky you have a book out now for everyone to buy. Well, you could. But I’m trying to be effective, not stupid. I get those emails a lot from people. I routinely delete them without reply. Every other blogger I talk to does the same thing. I see those kinds of posts on listservs I belong to, and I skim right over it as the ineffective mention that it is. The books I do mention on my blog, are by people I know, and like, and want to promote. The books I do notice on listservs are those talked about by actual readers as books they liked . . .”

I’m the kind of person who usually doesn’t hesitate to introduce myself or ask a question. I figure there’s no harm in doing so. But now I wonder if I can do actual harm to my writing career if I cross the line too many times or offend the wrong person by sending an unwanted e-mail. So what are the rules? Tell me what you think.