A popular guy on Twitter recently asked: “Doesn’t it seem like poor etiquette to post a copy of a guest post you wrote on your own blog? You guest wrote it for someone else, right?”
Good question! I have done that, reposting here modified versions of guest blogs I wrote for other sites. But in all cases, it was at least six months after the blog had been originally posted somewhere else. And I noted at the top of the blog that it was a reposting, so if a reader had, by some chance, seen it they could skip it.
Do others bloggers repost material?
My thinking is that the traffic on the other blog site is likely to be different from the traffic I now have on my site. So if it’s fresh content to most of my readers, why not use it? Sometimes, it’s challenging to come up with new material twice a week! Reposting parallels like the practice of repurposing information gathered for an article your wrote for publication. As long as you modify the focus and/or arrangement, it’s acceptable (and common practice ) to pitch similar stories to other magazines with different audiences—using the same material.
What’s your take? Is it okay to repost guest blogs you’ve written?
This seems to be a hot topic, and so it’s worth revisiting.
Even though I’ve been participating in the online community (in a significant way) for six months, I still feel like I don’t know all the rules about promotion. Yesterday, for example, a woman on a mystery list serv said she was in a funk and couldn’t get into any of the books she had at the house. So I sent her an e-mail and offered to mail her a copy of The Sex Club. Then instantly wondered: Was that improper? Will that be considered blatant self-promotion and therefore, unwelcome? So I sent another e-mail immediately afterwards and apologized. She was not offended and sent back her mailing address. But it’s so easy to cross this line. I know. I’ve done it. Because I’m never sure where it is. Especially after reading the following post from another blog about online promotional etiquette:
“You can’t just barrel in and announce you’re everyone’s friend and aren’t they lucky you have a book out now for everyone to buy. Well, you could. But I’m trying to be effective, not stupid. I get those emails a lot from people. I routinely delete them without reply. Every other blogger I talk to does the same thing. I see those kinds of posts on listservs I belong to, and I skim right over it as the ineffective mention that it is. The books I do mention on my blog, are by people I know, and like, and want to promote. The books I do notice on listservs are those talked about by actual readers as books they liked . . .”
I’m the kind of person who usually doesn’t hesitate to introduce myself or ask a question. I figure there’s no harm in doing so. But now I wonder if I can do actual harm to my writing career if I cross the line too many times or offend the wrong person by sending an unwanted e-mail. So what are the rules? Tell me what you think.