Fascinating!

The book Fascinate: Your 7 Triggers to Persuasion and Captivation has caught my attention. It may have been written as an analysis of marketing techniques that build brands, but as a crime fiction author, I’m taking note. I want my novels to fascinate readers, so I’m keeping this list on hand as I craft my next story. Here are the seven triggers that draw people in:

  1. Lust: the anticipation of pleasure, which we crave
  2. Mystique: unanswered questions, which intrigue us and makes us want to solve the puzzle
  3. Alarm: the threat of negative consequences, which demands immediate response
  4. Prestige: symbols of rank and respect, which earn us status and admiration
  5. Power: command over people and things, which draws our focus
  6. Vice: rebellion against rules, which tempts us toward “forbidden fruit”
  7. Trust: certainty and reliability, to which we give our loyalty

What do you think? Aren’t these triggers also the building blocks of a great story and/or character?

 

2 Comments
  1. Absolutely, I am copying them and sharing them with my critique group. It’s always good to ask yourself these kinds of questions as your crafting your story.

    Nancy
    N. R. Williams, fantasy author

  2. Thanks for sending me this link. I enjoyed the seven triggers :), and my novel has most of them and even one extra 🙂 Blessings, Barb

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