Posts Tagged brands

Branding Basics

Novelists are learning to be marketers. We Twitter, and blog, and send out e-newsletters. But branding is a little elusive. It goes hand in hand with platform, a concept that’s also a little squishy for novelists. Still, the branding basics can be tweaked and put to use for book promotion. Here are the fundamentals, which I made note of long ago.

  1. Have enough passion about your brand/product that you appear alarming. Read more

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