Branding Basics

3 responses

  1. David Wisehart
    August 29, 2010

    As authors, our names (bylines) are our brand.

    I worry about writing in multiple genres, but my creative interests are diverse. My first novel was a historical fantasy. I’m currently working on a horror novel and a hardboiled detective novel.

    Will this dilute my brand? Maybe.

    Many authors use different names for work in different genres. I’m loath to do so myself.

    I think I’ll just have to trust my readers to associate my name with quality entertainment, as opposed to thinking of me in terms of a narrow genre.

    David Wisehart

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  2. Monica
    August 30, 2010

    You’ve got a good grasp on this. #1 & #2 are right on. You have to be enthusiastic and you have to know way to much, but you also have to intrinsically understand your audience. I’m not sure I agree with #3 completely. I believe that the hook that you pick just needs to be outstanding. You don’t have to be controversial for people to talk about you. number #4 is really important. When you’re trying to define your brand it isn’t going to be a bunch of one offs that pull people to you, something solid, cohesive, and evolving is what’s going to do that.
    I’d also like to add to #6, the “stick with it”, if something isn’t working stop using it, but keep going in a new, maybe only slightly different direction that might work better. Don’t do a drastic 180, just a little retooling, but definitely keep going and don’t give up!

    @David. You nailed what you need to focus on in your last paragraph. “associate my name with quality entertainment”. Ok, so you write for two genres. But what you write are great stories (I’m assuming) in your distinct voice (I’m guessing). So what about /that/ makes what you write quality entertainment. Go from there, that’s your brand. Instead of “David Wisehart, Historical Fantasy writer but I dabble in Horror and Detective novels” you have “David Wisehart, Quality Entertainer” (Or whatever)

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    January 28, 2011

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