“Ninety percent of your sales will come from word-of-mouth or digital promotion by 2011.” I read this striking prediction in late 2009 and made a note of it. I think it’s already true for upcoming novelists like me. The second part of the original post was even more important: How do you change what you’re doing today to be ready for that?
I believe I’ve already made these necessary changes by:
- expanding my online presence (Twitter, Facebook, CrimeSpace)
- beefing up my digital mailing list by running contests (Vertical Response)
- networking directly with readers on the sites where they hang out (Goodreads, LibraryThing, Kindle Forums, MobileRead)
But is it enough? What else should I be doing? What are you doing to prepare for this significant change?