Archive for the author blogs Category

Defining the Blog Tour

This month I’m hosting two authors who are on blog book tours to promote their new releases. Mark Phillips, author of THE RESQUETH REVOLUTION (a book I’m proud to have edited) will be here on Tuesday the 17th to talk about writing action scenes. And JA Konrath, aka Jack Kilborn, will be here on the 27th to discuss his new release, AFRAID. JA also wrote an interesting post on blogging in general.

So blog touring has been on my mind, and I’m starting to plan my tour for this September when SECRETS TO DIE FOR is released.

The strategy for most tours seems to be: find blogs that relate to your novel and line up guest appearances every day for a month. (See the guru for more on this.) It seems straight forward, but hugely overwhelming to write all those Q&As and/or guest blogs in such a short timeframe and interact with guests every single day. Especially for authors who have day jobs. What I’m wondering is: How important is it to guest blog every day during a single month? Wouldn’t it be just as effective to guest blog every other day for two months? Or be on tour three times a week for three months?

I’m also wondering how many people actually follow an author on his or her tour, reading each blog stop on the way. And if you do follow tours, at what point do you buy the novel? Or do you already have the novel and are following just for fun? The real point of a tour is to reach new readers at every stop. In a traditional book tour, the author is on the road stopping at different bookstores every day because of the nature and convenience of travel. But from the comfort of your own home, couldn’t a book tour be more leisurely? Or does the everyday blogging in new locations actually build more momentum?

Tell me what you think. Are there other strategies I’ve missed?

Blog Versus Website (or Blogsite?)

The more I learn the less I know. Especially regarding technology. But I keep trying.

My new plan is to combine my website and blog into a single online presence. It makes sense to me to send readers to one place instead of two. Yet I realize not many authors do this. Is it because website design software typically doesn’t include blogging capabilities? And/or because the free blogging sites (Blogger, Typepad) don’t accommodate web pages?

WordPress.com says you can do it all. Add web pages to your blog or make your blog a sub-page of your website. This is exactly what I want to do—create a blogsite. But so far, I find the setup on WordPress to be less than user friendly. At least in comparison to Blogger. So this could be a long and painful process. Especially the transferring of posted blogs from here to there.

So I’m conducting a survey. Authors: Do you maintain a separate blog and website? If so, why? Do you have more than one blog? And if you combine the two, what software or blogging platform do you use?

Readers: Do you like it when an author’s blog is part of his/her website? Or do you visit author websites looking mostly for book information?

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I thoroughly enjoyed this novel. The characters were compelling, the procedural work was dead-on, and the story was enthralling. Definitely recommended.”
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