A popular guy on Twitter recently asked: “Doesn’t it seem like poor etiquette to post a copy of a guest post you wrote on your own blog? You guest wrote it for someone else, right?”
Good question! I have done that, reposting here modified versions of guest blogs I wrote for other sites. But in all cases, it was at least six months after the blog had been originally posted somewhere else. And I noted at the top of the blog that it was a reposting, so if a reader had, by some chance, seen it they could skip it.
Do others bloggers repost material?
My thinking is that the traffic on the other blog site is likely to be different from the traffic I now have on my site. So if it’s fresh content to most of my readers, why not use it? Sometimes, it’s challenging to come up with new material twice a week! Reposting parallels like the practice of repurposing information gathered for an article your wrote for publication. As long as you modify the focus and/or arrangement, it’s acceptable (and common practice ) to pitch similar stories to other magazines with different audiences—using the same material.
What’s your take? Is it okay to repost guest blogs you’ve written?