If you’ve wanted to try my series, here’s a great opportunity. SECRETS TO DIE FOR is only $.99 on Kindle for this week only. The story has a 4.5-start rating on Amazon with 19 reviews and has been highly praised by Mystery Scene and Crimespree magazines. This is the first book I wrote that was labeled “A Detective Jackson Mystery,” so it’s a great place to start. I hope you’ll check it out. Amazon link
Crime writers and readers have been discussing the proper etiquette for collecting e-mail addresses for a newsletter or new-release announcement. Some readers are quick to say that any unsolicited communication is spam and will turn them away from a writer forever. Ouch! Read more →
A year and half ago when I first developed a marketing plan for my novel, I made a list of websites to check out. In time, the sites ended up in categories: places to send my novel for review, places to list my novel in their database, places with general information, and social networking sites.
The social networking sites I put off until last because they take time. I started with MySpace but never got into it. Eventually I created a Facebook page, then let it sit for months until I called in my niece to help me get going on it. Now I have 1200 friends and enjoy the time I spend there. In between those events, I created a CrimeSpace page and spent enough time there to develop a presence and to introduce myself to hundreds of authors. I’ve also been active on Twitter, which doesn’t require a lot of time.
But the networking opportunities keep coming. I’ve since joined LinkedIn, BookPlace, and recently Multiply. And I notice other Twitterers talking about Squidoo and other sites. But my memberships in the last three are just sitting there un-nurtured, and Squidoo is not even on my list. I also belong to six list servs, so the e-mails keep coming too.
I’ve decided that I’m maxed out and will not develop my new memberships. I only have so much time each day to spend on promotion/networking. For me, fewer venues with quality time spent on each one is more productive than a minimum amount of time spent on a multitude of sites. But I may be wrong about this. What do you think is more effective marketing? Quality time in fewer networking sites or a minimal presence in as many sites as possible?
I made a list of promotional efforts that I want to be more consistent about and decided to share my new goals.
Give out more bookmarks! I read about people who say they do this everywhere and with everyone, and I must get into the habit. Goal: Give out 3 bookmarks a day. And I intend to start ordering them in large quantities from online printers. (Nothing like having 2000 bookmarks sitting around to motivate you to give them away.)
Send out one e-mail a day to writer/mystery/review blogs offering to guest blog or participate in a Q&A.
Send out two e-mails a week to writers I know online offering a free copy of my novel. If they like it, they’ll probably say so. Free promotion from other writers is as good as it gets.
Spend 10 minutes a day on Goodreads in discussion forums and adding books to my list. This is a direct connection to readers.
Spend 10 minutes a day on CrimeSpace. I used to do this everyday, then got out of the habit when I started spending more time on Facebook and Twitter (and blogging everyday). As a result, I’ve noticed a drop off in the number of books I sell on Amazon.
Comment on two other blogs everyday. This one is easy, and I’d like to do more of it, but I have to leave some time for writing novels.
Write one article a month and offer it online magazines—even for no pay—just for exposure. (This will be the hardest one to keep up. I hate writing for free…except for blogging!)
Get all of this into an Excel spreadsheet so I can track it and not get sloppy.
Get up earlier to get it all done!
