Jackson Goes International

by L.J. Sellers, author of provocative mysteries & thrillers

The most exciting thing in publishing now is the ability to easily reach readers around the world. My royalty statements from Thomas & Mercer include payments from the UK, Canada, Germany, and Australia. The statement also has label-lines for China, Japan, Brazil, India, and Mexico. These are all places where Amazon has launched online Kindle stores, and I know it’s only a matter of time before I start seeing sales in those markets too. The numbers are small, but I love that people in Brazil may soon be reading my Detective Jackson series.

Even more exciting, the series will launch in the German language next month. The first book, The Sex Club, has been retitled Gefahrliche Tugend, which translates to Dangerous Virtue, and will be released March 4. I have a friend who reads in German and will let me know what she thinks of the translation.

My German editor is very excited about the series and thinks it will be a bestseller. I already belong to the International Association of Crime Writers (just because I like the way it sounds), but how fun it will be to someday add “international bestseller” to my bio.

I’m happy to report that Amazon Crossing decided to keep all the original covers—with slight modifications to comply with local marketing regulations. Which tells me that we did a good job with the covers and that they have a universal appeal.

On a similar note, I recently heard from a reader who asked when my series would be available in Spanish. That seems like an even bigger market, and I plan to suggest to my publisher that they consider more translations. For now though, Secrets to Die For (Jackson #2) is currently being translated into German and will likely release in that language this summer.

As long as I’m spending the blog blatantly talking about my books, I might as well share that my publisher recently sent me a plaque and encased copy of Secrets to Die For—for passing 100,000 copies sold. They had it on sale for $.99 in both the US and UK for a long time!

In other news, the second agent Dallas book will be out May 13, and the ninth Detective Jackson story, Deadly Bonds, will release August 26. If all goes according to plan, the third Dallas book will release around Christmas. But what are the chances of all going according to plan?

Readers: Do you ever read books in another language?
Writers: Have you released books in the German market? Or considered a Spanish version?

It’s Good to Be an Amazon Author

Last weekend I was in Seattle for a conference hosted by Thomas & Mercer that may be the first of its kind. Amazon paid for everything, including meals, leisure activities, and a schwag bag with a Paper White Kindle. (Nice suprise!)

But what was unique was the purpose: to simply say thank you to its authors. It wasn’t a reader convention to build sales, and it wasn’t a writing workshop to develop its authors. The event was simply a gathering of T&M authors so we could meet the Amazon team and socialize with each other. But more important, I heard over and over that the company appreciated me.

There were panels on Saturday, which were open to the public and attended by some local writers, but they were mostly about T&M authors sharing their publishing expertise and getting to know each other. The program started with a great panel about writing for television and movies with Lee Goldberg, Marcus Sakey, Greg Widen, and Johnny Shaw competing to tell the funniest stories. A hard act to follow!

But we did our best on the branding panel that came next with me, Barry Eisler, and Max Collins. That was another unique feature: more men than women. Most reader conventions I’ve attended are predominately female. But Saturday night, I had dinner with eight male authors (and Larry Kirshbaum, the president of Amazon Publishing). I’m sure other women writers had similar experiences of being outnumbered. Overall, Amazon made a great effort to ensure that we all met new people. I chatted with so many authors, it would be weird to name them all here.

Friday was the best day though. After a presentation at Amazon headquarters, we had lunch on the Argosy, then embarked on a cruise of Lake Washington. A beautiful day with perfect 75 degree weather. I got to hang out with J Carson Black, an online buddy I’d never met in person, as well as good friends Andrew Kaufman and Michelle Scott.

Then Friday night we had dinner at the Chihuly Garden and Glass, which had the most stunning display of blown glass I’ve ever seen. The meal itself was in a room made entirely of glass with a hanging glass sculpture running the length. A very special evening that I’m glad I dressed up for.

As an author, this weekend was the first time I ever felt like I was “somebody.” Yet that’s just ego, and it doesn’t really matter. What’s most important is what signing with T&M did for my career this year—introduce me to more readers than I ever dreamed of.