Marketers say consumers need to see/hear your name or product seven times before they decide to buy. Thus we have branding. Getting the name out there, over and over again. Authors should pay attention to this. If you use variations of your name on different social networking sites just for fun, you’re not making the most of branding. True story about a friend of mine: Read more →
I’m not having as much fun online as I used to. When I first got serious about social networking, I had a core group of people that I interacted with very regularly on Facebook and Twitter. It was personal and it was fun. I made a lot of real friends. When I met some of these people at Bouchercon, it was as if I already knew them. Read more →
