Archive for the promoting Category

Blog Book Tour

For the next few weeks, I’ll have blog posts and Q&As with bloggers around the world. The tour is to promote my new release The Arranger, but there’s lots of great information about a variety of subjects and an opportunity to win print and e-books. I hope you’ll stop in at a few.

Your Name Is Your Brand

urgent-noteMarketers say consumers need to see/hear your name or product seven times before they decide to buy. Thus we have branding. Getting the name out there, over and over again. Authors should pay attention to this. If you use variations of your name on different social networking sites just for fun, you’re not making the most of branding. True story about a friend of mine: Read more

Platform Pitfalls

The buzzword in promotion is platform. Agents and editors want their authors to have a brand, a tagline, an expertise that sets them apart from everybody else. For nonfiction writers, this concept is fairly straightforward. If I’m writing a book about training cats to line dance, then I must establish myself as an expert cat trainer—by blogging, giving talks to cat therapy groups, and writing articles for publications focused on all things feline. But how does a fiction author establish a platform/brand?

Read more

Personal Versus Promotional

I’m not having as much fun online as I used to. When I first got serious about social networking, I had a core group of people that I interacted with very regularly on Facebook and Twitter. It was personal and it was fun. I made a lot of real friends. When I met some of these people at Bouchercon, it was as if I already knew them. Read more

Listmaking vs. Goofing Off

As I drank a second cup of coffee and made a specific list of things to do today, my husband said, “Why don’t you take a day off? You know, just goof off for the whole day.” I rolled my eyes (while he laughed hysterically), then went back to my listmaking—which I may have taken to a new level.

First, there’s the life-quest master list, with all the big ideas like: Make the NY Times bestseller list, lose 7 pounds, be nicer to the husband. Nothing comes off the list until it’s accomplished. “Quit smoking” was on the list for 10 years (scratched it off 15 years ago!), and “Lose 7 pounds” has been there since college. (Maybe a nasty bout of food poisoning will eventually take care of that.)

Then there’s the ongoing writing/promoting/career list with things like: “Create a master list of character descriptions” and “Create and post a book discussion guide” (still haven’t done that). Then there’s the daily list of every little thing for that day, such as: blog, bike ride, work on novel, update website, water flowers before they die, have sex. Often there’s a fourth list of things to do while I’m out and about: bank, haircut, post office, Fred Myer. That list may include a list of things to buy at FM, or I may have a fifth little post-it note on my wallet that says: decaf, mints, meaties.

I also have lists for: books to read, blogging ideas, nonfiction article ideas, novel ideas, places to visit, websites to check out, editors, publishers, agents, and more.

So now you’re thinking, “That is truly anal.” And you are truly right.

But I get things done.

So back to my original thought: Have I ever goofed off for a whole day when I wasn’t on vacation in some place other than my home? Actually, no, I haven’t. Can I do it?

No, not a whole day.

But I recognize the need to occasionally have fun. (On vacation, I go all out and don’t even answer my phone. Scroll to the bottom of the page and see the photos for proof. ) But maybe I can sneak in a little fun now and then between vacations. But the only way it’s gonna happen is if I put it on the “must-do-today list.” Maybe I’ll give that try . . . when I get through list number 2.

PS: Did anyone notice that I didn’t use cleaning as an example on my lists? (See blog title.)
Is anyone else a compulsive listmaker? Are there support groups for the addiction?

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