Marketers say consumers need to see/hear your name or product seven times before they decide to buy. Thus we have branding. Getting the name out there, over and over again. Authors should pay attention to this. If you use variations of your name on different social networking sites just for fun, you’re not making the most of branding. True story about a friend of mine: Read more →
The buzzword in promotion is platform. Agents and editors want their authors to have a brand, a tagline, an expertise that sets them apart from everybody else. For nonfiction writers, this concept is fairly straightforward. If I’m writing a book about training cats to line dance, then I must establish myself as an expert cat trainer—by blogging, giving talks to cat therapy groups, and writing articles for publications focused on all things feline. But how does a fiction author establish a platform/brand?