Networking: Quality Versus Quantity

On September 18, 2008   /   BookPlace, CrimeSpace, Facebook, L.J. Sellers, LinkedIn, marketing ideas, Multiply, MySpace, promoting a novel, quality versus quantity, social networking, Squidoo, Twitter   /   12 Comments

A year and half ago when I first developed a marketing plan for my novel, I made a list of websites to check out. In time, the sites ended up in categories: places to send my novel for review, places to list my novel in their database, places with general information, and social networking sites.

The social networking sites I put off until last because they take time. I started with MySpace but never got into it. Eventually I created a Facebook page, then let it sit for months until I called in my niece to help me get going on it. Now I have 1200 friends and enjoy the time I spend there. In between those events, I created a CrimeSpace page and spent enough time there to develop a presence and to introduce myself to hundreds of authors. I’ve also been active on Twitter, which doesn’t require a lot of time.

But the networking opportunities keep coming. I’ve since joined LinkedIn, BookPlace, and recently Multiply. And I notice other Twitterers talking about Squidoo and other sites. But my memberships in the last three are just sitting there un-nurtured, and Squidoo is not even on my list. I also belong to six list servs, so the e-mails keep coming too.

I’ve decided that I’m maxed out and will not develop my new memberships. I only have so much time each day to spend on promotion/networking. For me, fewer venues with quality time spent on each one is more productive than a minimum amount of time spent on a multitude of sites. But I may be wrong about this. What do you think is more effective marketing? Quality time in fewer networking sites or a minimal presence in as many sites as possible?

Back to Top

Exposure! Grab What You Can

On September 16, 2008   /   bookstores, conference, exposure, L.J. Sellers, marketing, marketing ideas, marketing to bookstores, PNBA tradeshow, promotion   /   1 Comment

I’m headed for Portland today for the Pacific Northwest Booksellers Association tradeshow. I’m still surprised they chose me for an author signing (50 authors were turned away). I almost passed on this event because the fee is $125, I have to give away 50 fifty books, and drive two hours in each direction for a 30-minute signing session.

Why am I going? Because it’s an opportunity to meet bookstore owners/managers from all over the Pacific Northwest. It’s an opportunity to hand them my novel and my promotional flyer with all the rave reviews. Even if they don’t order my book, they will hear my name, see my story and series character, and file it away somewhere in their brain. And someday soon, they will order and stock my books.

In real estate, it’s location, location, location. In book marketing, it’s exposure, exposure, exposure. You can’t buy better (or cheaper) advertising than this event.

Back to Top

The End of Publishing (as we know it)

On September 15, 2008   /   advances, author contracts, changes in publishing, Dan Brown, J.K. Rowling, L.J. Sellers, major publishers, publishing, Stephanie Meyer   /   9 Comments

According to an article in the New York magazine, publishing in its current form is coming to an end. The article opens with a description of watching books being shredded, a fate that awaits 25% of the product produced by major publishers. This in itself is reason for change.

Then the article describes HarperStudio, an offshoot of HarperCollins, and how it will revolutionize the industry with its new model. In this new world, authors forgo large advances (or in some cases, any advance) in exchange for half of their books eventual profit. The idea is that by not over-investing in certain projects, there is more money to promote an entire line of books. Essentially, HarperStudio is forgoing the blockbuster model, in which most of a company’s profits are generated by one brand (J.K. Rowling, Stephanie Meyer, Dan Brown). I also believe I read earlier that HarperStudio plans to NOT take any returns from bookstores, which would eliminate the massive book shredding.

The article discusses many other industry problems: consolidation, declining book sales, imprints from the same company bidding against each other and driving up prices (advances), the growth and influence of Amazon, the low moral of editorial staff, editors constantly changing houses leaving authors to fend for themselves, and more.

For those in the business, this article is worth reading or at least skimming through. As for HarperStudio’s new model, I think it’s a step in the right direction, as long as profit is clearly defined so that authors aren’t cheated. Moving away from the blockbuster model to a more vertical platform will benefit writers by:

  • spreading the promotional dollars more evenly
  • taking the pressure off each novel to perform to a certain standard
  • allow smaller print runs and more novels to become available in paperback
  • allow more novels to come to the market through traditional publishers
  • inspire all authors to market their own work as much as possible

What do you think? Will publishing really change that much? As an author, are you willing to take a no-advance contract with long-term gain as the goal?

Back to Top

The Power of Jack

On September 14, 2008   /   character names, Jack, K sound, the writing life, tips for writers   /   4 Comments

Warning: This is a repost of a guest blog, but still a good read the second time.

Marketers and comedians have long taken advantage of the powerful K sound. Crime writers have too, they just may not realize it. Think about the name Jack for protagonists. Jack Ryan, Jack Reacher, Jack Keller, Jack Taylor, Jack Davis, Jack Irish, and Jack Palms to name just a few. Then there’s Taylor Jackson and my own Detective Wade Jackson. Not to mention the Jakes (Jake Riley, Jake Riordan, Jake McRoyan).

The K sound is especially powerful at the end of word, which is why Jack and f**k are both so fun to say. Can you think of a comedian who can get through his/her material with saying f**k or jerk or some variation of jack (jackoff, jackass, jackshit)?

The X sound is really K with a little S on the end, so Alex is almost as popular with crime writers: Alex Cooper, Alex Cross, Alex Archer, Alex Delaware, Alex Duarte, Alex Bernier. And Cooper and Cross are both pronounced with the K sound. Then there’s Kinsey Milhone and Greg McKenzie, which has a trifecta of winning sounds: the double K sound and the popular Z. Marketers like Z almost as well as K.

There’s plenty of K sounds in other protags too: Lincoln Perry, Lucas Davenport, Elvis Cole, Joe Pike, John Cardinal, Michael Kowlaski, Vicky Bliss, and Jacqueline Kirby. Apologies to hundreds that I’ve likely missed.

In my recent novel, The Sex Club, which has both K and X sounds in the title, the main characters are Detective Jackson and Kera Kollmorgan. Jackson’s daughter’s name is Katie. In women’s fiction, Kate is the female equivalent of Jack—a short, powerful K name (Kate London, plus many others).

It’s not just me. Author Jack Getze has a protag named Austin Carr who encounters a bad guy named Max, whom he calls Creeper. In as single scene, he writes about Carr and Creeper as well as an AK-47, Alka-Seltzer, a stockbroker, an Escalade, a Caddy, and a Lincoln.

And another writer told me, “I had so many K names in my first book I had to change all but one.”

What is it about the K sound that we like so much? One amateur theory is that as babies, we all heard a lot of K words and noises: cootchie-coo, cutie-pie, cuddles, etc. But it could be that this is simply one of those things that is hard-wired into our brains from human experiences long ago. Whatever the reason, readers and writers like the sound K, so keep it coming.

Back to Top

What Makes a Character Great?

On September 12, 2008   /   April Woo, characterization, characters, great characters, John Sanford, L.J. Sellers, Leslie Glass, Lucas Davenport, writing   /   3 Comments

I’ve been thinking about characters lately, mostly about how to make them more compelling. So I asked: Who are my favorite fictional police detectives? I came up with Lucas Davenport (John Sanford’s Prey series) and April Woo (Leslie Glass). I thought I might find commonalities that attract me as a reader. Instead, I discovered that they are very different.

Davenport seems to have no family, no parents or siblings that he is connected to in any way. April Woo has parents who are very present in her life. Davenport has a lot of money and doesn’t need to work. Woo has money problems (mostly because of her parents). Davenport knows how to play the political game to get what he wants out of the department. Woo is incapable of playing politics and lacks social skills in general.

So why do I like both these characters? Perhaps because they are both independent and unconcerned with what others think of them. They are also very good at their jobs. But I’m not satisfied yet, and I’m still thinking about this. So who are your favorite characters and why do you like them so much?

Back to Top

Find a Better Day Job

On September 9, 2008   /   better day jobs, career advice, career change, epiphany, L.J. Sellers, struggling artits, the writing life, waiting for the big break   /   4 Comments

About halfway into my fiction writing adventure, I read an interview that changed my life. The featured scriptwriter had recently sold his first screenplay, which was made into a blockbuster movie. When the interviewer asked him if he would do anything differently (given the chance), he said, “If I had known it would take ten years to sell a script, I would have found a better day job.”

That hit home with me. At the time I was waiting tables and doing a little freelance writing. I had recently failed to sell a novel even though my agent had told me we had an offer. So I came to the immediate conclusion that I needed a better day job. I needed a job that put my journalism degree and inquisitive mind to work every day in some productive and satisfying capacity. I realized that I how spend every day is important. All we have is the here and now. The future (as glamorous as I envision it) doesn’t exist . . .yet.

So I stopped living for the future—that day when my novel would sell and my life would change. I found a job as a magazine editor, and I accepted, on some level, that magazine writing and editing would be my career and that it would be enough.

But I continued writing novels, and ten years later I have my first book out there getting great reviews. I am so glad I spent the last ten years editing and developing a successful career instead of waiting tables. So for all you aspiring writers (actors, artists, musicians) who are working at jobs you loathe or that don’t mean anything to you while you wait for your big break—find a better day job!

Life is short. Enjoy every day.

Back to Top

10 Writing Resolutions

On September 8, 2008   /   outlining, reading more, the writing life, writing comedy, writing resolutions   /   5 Comments

I’m in an unusual space at the moment—waiting for feedback on my latest novel and trying to leave the manuscript alone in the mean time. But this phase is also an opportunity to write other things, form new habits, and expand my knowledge base. With those goals in mind, I developed 10 writing resolutions, some of which I’m already working toward and others that are new and exciting.

1. Write every day. That means during the week, spend a minimum of three hours on my current big project and on weekends, write blogs, articles, short stories, comedy material, letters to the editor—almost anything to keep the juices flowing.

2. Write bold. Do not be afraid to offend an occasional reader. I can’t make everyone happy. If I did, my stories/blogs/comedy would be boring.

3. Dig deeper into characters’ motivations. Who are these people and why do they act the way they do?

4. Make more trips to the library. I only finish about one in three books I start, so I have to buy books regularly. I’ve been ordering from Powells and buying a mix of new and used. It’s expensive, but I’m supporting other writers, so I don’t feel bad about the money. Yet I need to supplement my purchases with more library books (titles that I’m uncertain about and new books that I can’t afford).

5. Read more literary fiction. Maybe read an occasional poem for inspiration. My writing is straightforward and lean and could benefit from an occasional poetic flair.

6. Conduct research interviews. Meet with law enforcement personnel and others in the community to develop background knowledge for future stories.

7. Listen carefully to first readers. Be open to criticism and willing to fix problems. This is the point of having first readers and why it’s called a first draft.

8. Do not be in a hurry to submit. Let the manuscript sit untouched for a few weeks. Then revise the story with early readers comments in mind. Then send it out to other readers.

9. Start outlining my next novel. So I’m already writing it when the rejections start coming in. It’s easier to think “This next story will be the one,” if I’m in the process and feeling good about the new story.

10. Write new comedy material. It’s hard work, but great fun at the same time. It’s an important creative change of pace to get away from the serious crime stuff. Then go perform that material.

Back to Top
Back to Top

Quit the D**n Cursing

On September 3, 2008   /   character's language, characters, cursive, L.J. Sellers, offensive language in novels, the writing life, writing novels   /   15 Comments

It has come to my attention lately that I curse too much. First my husband said to me, “Why do you curse so much?” Then a reader mentioned that my series character had become more foul mouthed in the second book. So I had to think about it. And I don’t have a good answer. Like almost everything in life, cursing is a habit. And so, like all the other bad habits in my life, I’m trying do without. Fortunately, it’s not an all or nothing proposition like smoking. I like to think that I can cut back on the cursing—reserve it for special occasions and not slip all the way into my current pattern. I’m not giving it up entirely, and I’m not looking for sainthood.

But what about my characters? Do they curse too much because I do? How much should characters curse? Of course that depends on the character. But now I’m reading back through the story and looking at every curse word and asking, “Is that necessary? Will another word choice be as effective?” I’m not the pandering type, but I also don’t want to alienate readers with unnecessary offensive language.

Of course, if my character discovers a bomb in his briefcase set to go off in 30 seconds, he’s still likely to say “Holy shit,” but maybe not “Oh f**k.” We’ll see. The road to hell is paved with good intentions.

Do your characters curse? Do you ever tone it down with sensitive readers in mind? Should we?

Back to Top

Less TV, More Reading

On September 2, 2008   /   cable TV, giving up cable, L.J. Sellers, reading fiction, the writint life   /   6 Comments

My husband and I have decided to give up cable TV. This is a small deal for me, because I watch very little—daily pre-recorded Jon Stewart shows and Bill Maher on Fridays. It’s a bigger deal for Steve, but he found an article online about how to get a bunch of TV shows through his computer and we’re expanding our Netflix subscription. He seems excited to make the change. The motivation? I got tired of writing that $162 check every month for 20 minutes of daily entertainment. I told him we could spend the savings anyway he wanted. (I suspect we’ll end up with motorcycle accessories.)

The bigger benefit though is that we both plan to do more reading. I was so excited by this possibility that I ordered a stack of books from Powels. Here’s what’s in my to be read pile:

A Nail Through the Heart, by Timothy Halinan
Kidnapped, by Jan Burke
Money Shot, by Christa Faust
Invisible Prey, by John Sanford
Safe and Sound, by J.D. Rhoades
The Black Path, by Asa Larsson
Lost Dog, by Bill Cameron
Go Go Girls of the Apocalypse, by Victor Gischler (Steve plans to start with this one)

Any bets on how long Steve lasts without cable?

Back to Top