- Call one bookstore every single day. The idea is to introduce myself and my series and to encourage the store to stock some copies. It should only take five minutes. The rule is: I can’t eat lunch until I’ve done it.
- Write another novel before the year is over. I’ve written three in the last two years (Jan. 08 to Dec. 09), so I should be able to do this. I think I’ll write something completely different, maybe a futuristic thriller.
- Start teaching. Read more →
My internal promotional plan for each release is organized by timetable because that’s the only way I can get it all done and stay on schedule. For a late September release (Secrets to Die For), it looks like this (which includes some things my publisher will do).
1. Plan blog tour (make list of blogs to visit, map out content) Read more →
I’m headed for Portland today for the Pacific Northwest Booksellers Association tradeshow. I’m still surprised they chose me for an author signing (50 authors were turned away). I almost passed on this event because the fee is $125, I have to give away 50 fifty books, and drive two hours in each direction for a 30-minute signing session.
Why am I going? Because it’s an opportunity to meet bookstore owners/managers from all over the Pacific Northwest. It’s an opportunity to hand them my novel and my promotional flyer with all the rave reviews. Even if they don’t order my book, they will hear my name, see my story and series character, and file it away somewhere in their brain. And someday soon, they will order and stock my books.
In real estate, it’s location, location, location. In book marketing, it’s exposure, exposure, exposure. You can’t buy better (or cheaper) advertising than this event.