Archive for the Michelle Gagnon Category

What Makes a Great Author Website

I’ve been thinking about redesigning my website. When I first put it up I was in a hurry, needing a web presence ASAP to support various promotional activities I had going. A graphic artist/friend designed the pages—and I liked the look—but I didn’t know what I really needed or wanted at that point. So for the last few weeks I’ve been asking about people’s favorite author sites and looking at dozens of websites to see what design elements they have in common (and what they have that I don’t). Here’s my findings.

For crime authors, most sites have a black or dark grey background with white text and red accents. So in that regard, my designer knew exactly what she was doing. Good examples:
Michelle Gagnon
Alafair Burke

Most of the popular sites also have very little text on the opening page (or top half of the opening page). Instead they have vivid pictures (often changing) and book covers. About half of favorite author pages have their photo on the opening and half don’t. Examples:
Alexandra Sokoloff
John Sandford
Nora Roberts

Many of the informal-survey favorites have a blog built into their site and others have page that is distinctive to their site—Sticky Notes, photographs, Fan of the Day, character bios. Examples:
Thomas Holland
JA Konrath
Chris Grabenstein
JC Hutchins

Almost every popular site I looked at had a row of clickable navigational links across the top of the design and often down the side as well. Many also had pull down menus from those tabs.

What they don’t have:
I was surprised to see that many author websites don’t have obvious BUY buttons. They may be buried somewhere but you have to search for them. And many do not have links to the home page on every other page. On some of the sites, I found it impossible to get back to the home page at all.

Overall, my favorite for design is Karen Olson’s. She hit all the right elements—clean gorgeous opening page, easy clickable navigation, black/white/red color scheme, access to the home page on every page, and big buy buttons. The only element she lacked that some others had was the unique page.
Karen Olson

And J.A. Konrath gets honorable mention for having the most usable content and an easy to navigate structure.
JA Konrath

Bouchcon: Live in the Moment


Kudos to everyone who was able to blog about Bouchercon while they were there. I had good intentions, but I was just too tired at the end of each day to feel coherent. I also failed to take very many pictures. But I decided early in the conference that it was more important to experience every moment and to meet every person that I could rather than to record the event in detail. I decided to live in the moment. For example, it made more sense to me on my last night there to go out to a late dinner with other writers (including Simon Wood) than to sit in my hotel room, blogging about the day. It was the right choice. (Above picture is me with Shane Gericke and Robin Burcell.)

My objectives for the conference were to meet as many people as I could and to give away as many books and promotional materials as I could. I also hoped to get know Karen Syed of Echelon Press. I accomplished all those things. And more. Here are some memorable moments.

I met Troy Cook, author of 47 Rules of Highly Effective Bank Robbers. He is a sweet, modest man who is rapidly on his way to the top. Hearing his story—having several agents fail to sell his book, then getting picked up by a small press on his own, followed by great reviews, awards, great sales, and a movie deal—was very inspiring.

I also shared a long shuttle ride to the airport with Julia Spenser-Fleming, (an award-winning mystery author) and we talked seamlessly for more than an hour. She’s bright and friendly, and I enjoyed her company. She probably won’t remember my name, but you never know. I feel like I made a connection with her.

The panel I was on Saturday morning with Bob Morris, Jack Getze, Rebecca Drake, and Marion Moore was a blast. Bob and Jack told wild stories about their days in the newspaper business (including large amounts of alcohol and occasional gunshots), and I got in some good jokes about working for a pharmaceutical magazine. Being anal, I also prepared a handout for the attendees, listing about 20 authors who write about reporter characters. So that roomful of people will remember me. It’s important to promote other authors when you can and to resist the urge to talk incessantly about your own book. In fact, when I met an online friend and mystery lover, he commented that was what he really liked about me—that I’m everywhere online, making friends and being nice, but never going for the hard sell.

Another observation: People who are friendly online are friendly in person! And mystery fans are great—warm, friendly, and happy to meet anyone who writes the stories they like to read. In fact, Kaye Barley may be the sweetest person I’ve ever met. (Picture below: Michelle Gagnon and Ken Bruen)

I may keep adding to this blog as I sort through my notes and business cards, so check back.

Five-Time Readers Favorite Award Winner!

LATEST REVIEWS

I thoroughly enjoyed this novel. The characters were compelling, the procedural work was dead-on, and the story was enthralling. Definitely recommended.”
~Michelle Gagnon, author of Boneyard
The author expertly intertwines multiple story lines, presents readers with fully realized characters that readers will feel they know, and keeps the action and suspense levels high. That’s a lot to expect from an author but L. J. Sellers delivers.” ~OverMyDeadBody
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