Archive for the mystery conference Category

Promotion Timeline

My internal promotional plan for each release is organized by timetable because that’s the only way I can get it all done and stay on schedule. For a late September release (Secrets to Die For), it looks like this (which includes some things my publisher will do).

June
1. Plan blog tour (make list of blogs to visit, map out content) Read more

Bouchcon: Live in the Moment


Kudos to everyone who was able to blog about Bouchercon while they were there. I had good intentions, but I was just too tired at the end of each day to feel coherent. I also failed to take very many pictures. But I decided early in the conference that it was more important to experience every moment and to meet every person that I could rather than to record the event in detail. I decided to live in the moment. For example, it made more sense to me on my last night there to go out to a late dinner with other writers (including Simon Wood) than to sit in my hotel room, blogging about the day. It was the right choice. (Above picture is me with Shane Gericke and Robin Burcell.)

My objectives for the conference were to meet as many people as I could and to give away as many books and promotional materials as I could. I also hoped to get know Karen Syed of Echelon Press. I accomplished all those things. And more. Here are some memorable moments.

I met Troy Cook, author of 47 Rules of Highly Effective Bank Robbers. He is a sweet, modest man who is rapidly on his way to the top. Hearing his story—having several agents fail to sell his book, then getting picked up by a small press on his own, followed by great reviews, awards, great sales, and a movie deal—was very inspiring.

I also shared a long shuttle ride to the airport with Julia Spenser-Fleming, (an award-winning mystery author) and we talked seamlessly for more than an hour. She’s bright and friendly, and I enjoyed her company. She probably won’t remember my name, but you never know. I feel like I made a connection with her.

The panel I was on Saturday morning with Bob Morris, Jack Getze, Rebecca Drake, and Marion Moore was a blast. Bob and Jack told wild stories about their days in the newspaper business (including large amounts of alcohol and occasional gunshots), and I got in some good jokes about working for a pharmaceutical magazine. Being anal, I also prepared a handout for the attendees, listing about 20 authors who write about reporter characters. So that roomful of people will remember me. It’s important to promote other authors when you can and to resist the urge to talk incessantly about your own book. In fact, when I met an online friend and mystery lover, he commented that was what he really liked about me—that I’m everywhere online, making friends and being nice, but never going for the hard sell.

Another observation: People who are friendly online are friendly in person! And mystery fans are great—warm, friendly, and happy to meet anyone who writes the stories they like to read. In fact, Kaye Barley may be the sweetest person I’ve ever met. (Picture below: Michelle Gagnon and Ken Bruen)

I may keep adding to this blog as I sort through my notes and business cards, so check back.

Bouchercon Day 1

Up early after a late night to start the day with a panel called We Didn’t Start the Fire. They discussed the balance of writing about social issues in fiction without being preachy. It made me want to take another look at my novel. I met Karen Olson and Neil Plakcy, and Karen may guest blog here soon.

Second panel of the day was Does Sex Sell? The discussion was more about whether sex scenes were necessary in mystery/crime fiction. No consensus was reached, except that romance outsells mystery 10 to 1.

I introduced myself to dozens of writers, gave away about 25 copies of The Sex Club, and handed out bags of books as a volunteer. No one is going home empty handed from this conference. I also had dinner with Karen Syed of Echelon Press, a funny high-energy dynamo. I think we could be an ass-kicking combo.

Took exactly one bad picture today. I’ll do better tomorrow with visuals.

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I thoroughly enjoyed this novel. The characters were compelling, the procedural work was dead-on, and the story was enthralling. Definitely recommended.”
~Michelle Gagnon, author of Boneyard
The author expertly intertwines multiple story lines, presents readers with fully realized characters that readers will feel they know, and keeps the action and suspense levels high. That’s a lot to expect from an author but L. J. Sellers delivers.” ~OverMyDeadBody
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