My internal promotional plan for each release is organized by timetable because that’s the only way I can get it all done and stay on schedule. For a late September release (Secrets to Die For), it looks like this (which includes some things my publisher will do).
June
1. Plan blog tour (make list of blogs to visit, map out content) Read more →
As I looked back on this year, I found this guest blog, which sums up the highs, lows, and strange encounters a novelist can experience in one day.
9:42 am: As I write page 162, I realize that an entire investigative thread in my new novel is not quite logical. And there’s no way to massage it or spin it. So I go back to the beginning and try to pick out and rewrite every reference to this line of inquiry. Did I get them all? Or did I leave a little silver of foreign material that will pop up and irritate readers? Now I have doubts about other plot threads. So I decide to print out all 162 pages and read through them before continuing to write the story. How many trees have I killed in my career as a writer and editor?
12:29 am: Another writer posts on my Facebook page, “Congrats on the review in Mystery Scene. ‘A thrilling, eye-opening read.’” I am excited. I haven’t seen this review, and it will make a great blurb. I search Mystery Scene’s webpage, but I can’t find the review and I don’t have a copy of the magazine. So everyone in mystery world knows what this review says, except me. I worry that the one line I know about may be the only positive thing the reviewer said.
3:10 pm: After months of waiting, my beta reader sends an e-mail with her feedback on the first 50 pages of my new story, Secrets to Die For. After commenting, “This is a very worthy story, a page-turner with great potential,” she says, “Try to SHOW rather than TELL.” Aaaghhhhh! I like to think that I live by this ubiquitous writing rule. But now I wonder: Do I even know what I’m doing?
6:17 pm: After months of waiting, the book trailer for my recently published novel, The Sex Club, arrives via e-mail. I excitedly click open the file, ready to be thrilled and amazed. But no, the trailer is weird and confusing. The girl in the last scene is at least 20, dark-haired, and kind of heavy. She doesn’t even look dead. The victim in my novel is 14 and blond and thin and very dead. I show the trailer to my husband. He hates almost everything about it and cannot stop talking about how much he dislikes it. I am crushed. I spent the last of my promotional money on the trailer, and I counted on it selling a few books. Now I have to compose an e-mail that diplomatically says, “Start over.” It takes an hour that I don’t have. (New and improved trailer is viewable at the bottom of this page.)
9:05 pm: I receive an e-mail from a mystery book club leader named Ruth Greiner, who apparently does have a copy of the Mystery Scene review and says she’ll never read The Sex Club no matter how great all the reviews are. She does not say why, and she does not have to. Just seeing her name horrified me. The antagonist in The Sex Club is a very nasty woman and her name is Ruth Greiner. How was I to know? Now I have to write an e-mail that explains how I chose the name—Ruth is Biblical and strong, Greiner is the name of a street in my old neighborhood. I also try to carefully express my concern for her feelings, without admitting any liability. I offer to send her a free copy of my next novel, then feel lame about it.
10:16 pm: Yet another fun-filled e-mail arrives. This one is from a local author whom I met at a book fair and exchanged novels with. He says he’s quite sure he’ll find a publisher for his new novel and wants to know if I’ll read his book and write a blurb for the front cover. This is the first time anyone has asked me for a blurb, and I’d like to be excited. I’m flattered that he thinks I have any clout. But I didn’t get past the first page of his first novel (which started with a rectal search by a large German woman), and this one, he says, is much more sexually explicit. How do I get so lucky? Oh yeah, I wrote a novel called The Sex Club, so he must think I’m a sex fiend. (It’s a mystery/thriller, really!) I spend 20 minutes composing an e-mail, then delete it, thinking I’ll deal with it tomorrow.
I’m at that point in my new story where I need to settle on some character names. I’m writing a series, so the recurring character names are decided (like them or not). For others, I often grab a moniker for the moment and keep going if the writing is flowing, then go back and search/replace when the perfect name comes to me. Sometimes, the first name that comes to me is the right name. I love it when that happens.
I have also changed the name of main characters after writing the entire novel. I hate when I have to do that. After thinking about a character as “Sierra” for six months, it’s hard to let go of that identity. And now it’s hard to remember her new name when I’m discussing the novel, which is embarrassing. But I changed it because I had too many female characters whose names ended with “a” (the schwa sound).
What I need now are bad guy names, and I feel stumped. So I’m having a contest.(My brother asked me to name one of the antagonists after him, so one down, two to go.) One of the bad guys runs a strip club and various other sleazy deals, and the other is the ultimate con man/misogynist, who puts on one face for the public while engaging in the worst sort of behavior behind the scenes. That’s all I can say without giving away the mystery.
I’ll give away two copies of THE SEX CLUB — one to each of the top two submissions. You can post your submissions in the comments section, which could be fun for others and/or e-mail them to me, using the link on the right.
True character-naming story: When I was writing THE SEX CLUB and needed a name for the psycho bomber lady, I picked Ruth because it’s short, strong, and Biblical. I picked Greiner because it’s the name of a street near my house. Three years later, I was horrified to learn there was a woman named Ruth Greiner who is an avid mystery reader, leads a mystery book club, and is on the same popular mystery list serv that I am. She got wind of the name through a review of THE SEX CLUB in Mystery Scene magazine and e-mailed me to express her displeasure. (So don’t submit one of your relative’s names, unless he/she never reads anything but Mad magazine.)
Even if you don’t enter the contest, share your “I wish I could take it back” character-naming story!
