Posts Tagged marketing plan

Writer Promo Swaps

Writers have always exchanged high-praise blurbs with each other (with the most famous example being the writer who blurbed himself using one of his pseudonyms). But lately I’ve been exploring other types of promotional swaps that are less direct, but also effective. For example, a group of us who have been networking through a Yahoo group recently paired off to post articles about each other on Wikipedia. Read more

Promotion Timeline

My internal promotional plan for each release is organized by timetable because that’s the only way I can get it all done and stay on schedule. For a late September release (Secrets to Die For), it looks like this (which includes some things my publisher will do).

June
1. Plan blog tour (make list of blogs to visit, map out content) Read more

How to Write a Marketing Plan

A friend recently asked for advice in developing a marketing plan—to submit to a major retailer. Some smaller presses now also expect authors to submit a marketing plan. I’m no expert, but I have developed several marketing plans, and I’m creating a new one for the September release of Secrets to Die For. So I decided to share what I know.

Actually, I have two type of promotional plans: one to send to publishers Read more

Five-Time Readers Favorite Award Winner!

LATEST REVIEWS

I thoroughly enjoyed this novel. The characters were compelling, the procedural work was dead-on, and the story was enthralling. Definitely recommended.”
~Michelle Gagnon, author of Boneyard
The author expertly intertwines multiple story lines, presents readers with fully realized characters that readers will feel they know, and keeps the action and suspense levels high. That’s a lot to expect from an author but L. J. Sellers delivers.” ~OverMyDeadBody
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