Archive for the promotional material Category

How to Write a Marketing Plan

A friend recently asked for advice in developing a marketing plan—to submit to a major retailer. Some smaller presses now also expect authors to submit a marketing plan. I’m no expert, but I have developed several marketing plans, and I’m creating a new one for the September release of Secrets to Die For. So I decided to share what I know.

Actually, I have two type of promotional plans: one to send to publishers Read more

Packing for Bouchercon

I’m getting excited about Bouchercon, coming up in October—my first mystery reader/writer conference. I’m waiting to hear if I’ll be picked for a panel. It’s not likely, but I’m always optimistic. When I booked my flight, I had planned on traveling to Bouchercon with my good friend and fellow mystery novelist, Elaine Flinn. But her back condition will keep her home (boo!), so now I’m on my own. But I want to get this right so I’ve already made a list of promotional things to bring and giveaway:

50 books (The Sex Club, paperback, easy to travel with)
250 business cards
250 bookmarks
100 promotional flyers for my novel
50 promotional flyers for my editing services

I’m also considering making up bookmarks and flyers for my next novel, but is this appropriate? Especially since I don’t have a publisher or date yet? In promotion, repetition is key so the more times people see the name of this novel, the more likely they are to buy it once it comes out. What do you think?

And what am I forgetting? Those of you who have been to this conference, I am open to any advice you’d like to give: what to bring, what to expect, how to best spend my time, etc.

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LATEST REVIEWS

I thoroughly enjoyed this novel. The characters were compelling, the procedural work was dead-on, and the story was enthralling. Definitely recommended.”
~Michelle Gagnon, author of Boneyard
The author expertly intertwines multiple story lines, presents readers with fully realized characters that readers will feel they know, and keeps the action and suspense levels high. That’s a lot to expect from an author but L. J. Sellers delivers.” ~OverMyDeadBody
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