Sky Diving

The first bad moment came when it occurred to me that I wasn’t wearing a parachute. Here I was on my way to jump out of an airplane, and all I had on was a dirty blue jumpsuit and a body harness. Tremors of raw vulnerability washed over me. I worked through the moment, telling myself that Tim—my quiet, but quick-to-smile instructor —was wearing not one, but two parachutes. Any moment, he would hook our harnesses together in five distinct places. Read more

The Gift

happy-birthdayToday I am 50.

If you only knew how hard that was to say. I’ve struggled to get my brain around this number for weeks now. I thought for a while if I never actually said it out loud, no one would know, and I could keep up the illusion that I was still in my late forties, which sounds so much nicer. But’s that crap. Read more

Accepted Publishers List

mwa_logo4On my to-do list for about a year now is this entry: Join Mystery Writers of America. Part of the delay has been my reluctance to write a $95 check for the yearly dues—without knowing there is a definitive benefit (other than the fact that I really like the women who run the organization). The other issue is whether I qualify to be an active member. Read more

First Name or Last?

This question comes up dozens of times while I’m writing a novel. Almost every character is given two names (and sometimes a nickname), but what you do you call them most consistently? First name or last? Does their gender and/or role in the story dictate which treatment they get?

I’m reading a John Sandford novel now (one of my favorites!), and I noticed patterns that made me wonder how authors make these choices. Read more

Email Newsletter Services

I did some research yesterday into the top five providers of email newsletter/contact services. They all offer design and list management tools, a sign-up function for your website, and usually a free trial. The pricing doesn’t vary much, but there are important differences in services. Three offer a pay-as-you-go option for people like me with small lists who plan to use the service infrequently, and only two offer RSS services. Here’s a brief guide: Read more

Promotion Timeline

My internal promotional plan for each release is organized by timetable because that’s the only way I can get it all done and stay on schedule. For a late September release (Secrets to Die For), it looks like this (which includes some things my publisher will do).

June
1. Plan blog tour (make list of blogs to visit, map out content) Read more

How to Write a Marketing Plan

A friend recently asked for advice in developing a marketing plan—to submit to a major retailer. Some smaller presses now also expect authors to submit a marketing plan. I’m no expert, but I have developed several marketing plans, and I’m creating a new one for the September release of Secrets to Die For. So I decided to share what I know.

Actually, I have two type of promotional plans: one to send to publishers Read more

Platform Pitfalls

The buzzword in promotion is platform. Agents and editors want their authors to have a brand, a tagline, an expertise that sets them apart from everybody else. For nonfiction writers, this concept is fairly straightforward. If I’m writing a book about training cats to line dance, then I must establish myself as an expert cat trainer—by blogging, giving talks to cat therapy groups, and writing articles for publications focused on all things feline. But how does a fiction author establish a platform/brand?

Read more

Making Time for Real Life

Each day I struggle between these conflicting ideas: “Get more done; be more productive” and “Life is short; make sure you enjoy it.” After spending most of the weekend brainstorming ways to carve out more time for writing and promoting (read less news, spend less time cooking/eating, less time on e-mails), I decided to be balanced and make a list of things I  want to do for pleasure—then to carve out time for them as well. Here’s my short-term wish list: Read more