Novelists are learning to be marketers. We Twitter, and blog, and send out e-newsletters. But branding is a little elusive. It goes hand in hand with platform, a concept that’s also a little squishy for novelists. Still, the branding basics can be tweaked and put to use for book promotion. Here are the fundamentals, which I made note of long ago.
I have a big book launch weekend coming up, and I feel a little panicked. So I’m mapping it all out here just to feel like I have everything under control. I’m really looking forward to these events, and I hope you’ll join me.
Friday morning: Get up 5 a.m. so I can workout and be at KUGN radio station by 7:30 a.m. I have a live interview Read more →
Marketers say consumers need to see/hear your name or product seven times before they decide to buy. Thus we have branding. Getting the name out there, over and over again. Authors should pay attention to this. If you use variations of your name on different social networking sites just for fun, you’re not making the most of branding. True story about a friend of mine: Read more →
I’ve had so much great feedback on SECRETS TO DIE FOR I’ve decided to give away a few more copies. This time you have to earn it by coming up with a great name for one of the characters in my next novel, which I’ve just started outlining. Here’s what I know about the characters so far: Read more →
Here’s 10 things your friends and family can do to help you and your book catch a little online buzz:
Crime writers and readers have been discussing the proper etiquette for collecting e-mail addresses for a newsletter or new-release announcement. Some readers are quick to say that any unsolicited communication is spam and will turn them away from a writer forever. Ouch! Read more →
I finally visited the Eugene Police Department’s crime lab. Criminologist Jason Petersen gave me a two-hour crash course in processing evidence. I heard a lot of chemical terms that, fortunately, I have on my recording, because they didn’t stick in my brain. I learned that what real evidence technicians (versus the CSI kind) spend most of their time doing is processing latent fingerprints and watching/editing surveillance videos. Here’s the photo highlights.
I did some research yesterday into the top five providers of email newsletter/contact services. They all offer design and list management tools, a sign-up function for your website, and usually a free trial. The pricing doesn’t vary much, but there are important differences in services. Three offer a pay-as-you-go option for people like me with small lists who plan to use the service infrequently, and only two offer RSS services. Here’s a brief guide: Read more →
A friend recently asked for advice in developing a marketing plan—to submit to a major retailer. Some smaller presses now also expect authors to submit a marketing plan. I’m no expert, but I have developed several marketing plans, and I’m creating a new one for the September release of Secrets to Die For. So I decided to share what I know.
Actually, I have two type of promotional plans: one to send to publishers Read more →
